The authors firmly believe that effective management of human resources is necessary to gain a competitive advantage. The four challenges companies face are the global challenge, the quality challenge, the social challenge, and the high performance work practices challenge. Boxed examples in each chapter provide examples of how companies have successfully dealt with these challenges: Competing through Social Responsibility; Competing through Quality; Competing through Globalization; and Competing through High Performance Work Practices (new box). HRM provides students with the technical background needed to be a successful HR professional, to manage HR effectively, and to be a knowledgeable consumer of HR products and services. The text also emphasizes how managers can more effectively acquire, develop, compensate, and manage the internal and external environment that relates to the management of human resources.
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