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"Consumer Behaviour and Marketing Strategy, European Edition" is the European version of the very successful US text now in it's seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
"synopsis" may belong to another edition of this title.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
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Book Description McGraw-Hill Higher Education, 1999. Paperback. Condition: New. Consumer Behavior And Marketing Strategy (European): European Edition Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Seller Inventory # 1111-9780256225297
Book Description Irwin Times Mirror, 1999. Condition: New. book. Seller Inventory # M025622529X
Book Description Irwin, 1999. Paperback. Condition: Brand New. european ed edition. 526 pages. 10.31x7.87x1.42 inches. In Stock. Seller Inventory # zk025622529X
Book Description The McGraw-Hill Company. Condition: New. pp. 526. Seller Inventory # 4686633