The short text includes approximately 30 real cases on manufacturing businesses. The text presents Terry Hill's well-known Order Winner Criteria. This is his strategy for manufacturing.
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TERRY HILL is Professor of Operations Management at the London Business School and is a leading, international figure in the field of operations management. Before moving into higher education he spent several years in operations management and continues to have a successful consultancy practice. - He has held previous appointments at Bath and Warwick Universities.
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