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The text is intended for the undergraduate course in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
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About the Author:
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studes at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. - Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
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- PublisherMCGRAW HILL INC *
- Publication date1998
- ISBN 10 0256234787
- ISBN 13 9780256234787
- BindingHardcover
- Edition number4
- Number of pages640
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Entrepreneurship
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