Items related to Business: An Integrative Framework
This text is designed for an emerging version of the Introduction to Business course which is growing in popularity at many colleges and universities. What that means is, this text has been written from an integrated standpoint. It de-emphasizes the functional presentation of most traditional intro to business text books (ie.,--it goes beyond just presenting Management, Marketing, Finance, and Accounting) and demonstrates how these areas are integrated in a organization.
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- PublisherRichard d Irwin
- Publication date1998
- ISBN 10 0256236127
- ISBN 13 9780256236125
- BindingHardcover
- Edition number1
- Number of pages640
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