Items related to Consumer Behavior and Marketing Strategy
No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumer and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.
"synopsis" may belong to another edition of this title.
About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill/Irwin
- Publication date1998
- ISBN 10 0256261903
- ISBN 13 9780256261905
- BindingHardcover
- Edition number5
- Number of pages576
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Consumer Behavior and Marketing Strategy
Published by
McGraw-Hill/Irwin
(1998)
ISBN 10: 0256261903
ISBN 13: 9780256261905
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_295069921
Buy Used
US$ 6.50
Convert currency