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Synopsis
No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumer and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.
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About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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Consumer Behavior and Marketing Strategy
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Consumer Behavior and Marketing Strategy
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Consumer Behavior and Marketing Strategy
Published by
Irwin Professional Publishing, 1998
ISBN 10: 0256261903
ISBN 13: 9780256261905
Used
Hardcover
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hardcover. Condition: Very Good. Consumer Behavior and Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780256261905
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Consumer Behavior and Marketing Strategy
Published by
Irwin Professional Publishing -, 1998
ISBN 10: 0256261903
ISBN 13: 9780256261905
Used
Hardcover
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Consumer Behavior and Marketing Strategy
Published by
Irwin Professional Publishing, 1999
ISBN 10: 0256261903
ISBN 13: 9780256261905
Used
Hardcover
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Hardcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-979-772
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