Atari to Zelda: Japan's Videogames in Global Contexts (MIT Press)

3.11 avg rating
( 9 ratings by Goodreads )
 
9780262034395: Atari to Zelda: Japan's Videogames in Global Contexts (MIT Press)
View all copies of this ISBN edition:
 
 

The cross-cultural interactions of Japanese videogames and the West, from DIY localization by fans to corporate strategies of "Japaneseness."

In the early days of arcades and Nintendo, many players didn't recognize Japanese games as coming from Japan; they were simply new and interesting games to play. But since then, fans, media, and the games industry have thought further about the "Japaneseness" of particular games. Game developers try to decide whether a game's Japaneseness is a selling point or stumbling block; critics try to determine what elements in a game express its Japaneseness―cultural motifs or technical markers. Games were "localized," subjected to sociocultural and technical tinkering. In this book, Mia Consalvo looks at what happens when Japanese games travel outside Japan, and how they are played, thought about, and transformed by individuals, companies, and groups in the West.

Consalvo begins with players, first exploring North American players' interest in Japanese games (and Japanese culture in general) and then investigating players' DIY localization of games, in the form of ROM hacking and fan translating. She analyzes several Japanese games released in North America and looks in detail at the Japanese game company Square Enix. She examines indie and corporate localization work, and the rise of the professional culture broker. Finally, she compares different approaches to Japaneseness in games sold in the West and considers how Japanese games have influenced Western games developers. Her account reveals surprising cross-cultural interactions between Japanese games and Western game developers and players, between Japaneseness and the market.

"synopsis" may belong to another edition of this title.

About the Author:

Mia Consalvo is Professor and Canada Research Chair in Game Studies and Design at Concordia University, Montreal. She is the author of Cheating: Gaining Advantage in Videogames (MIT Press) and Players and Their Pets: Gaming Communities from Beta to Sunset.

Review:

With this authoritative study of how Japanese game companies helped shape the worldwide video game market, Mia Consalvo has powerfully contributed to scholarship showing how globalization does not just move from 'the West' to 'the Rest.' Even more, her brilliant intervention into theories of globalization reveals how unplanned transformations rework the very meaning of the 'global' itself.

(Tom Boellstorff, Professor, Department of Anthropology, University of California, Irvine; author of Coming of Age in Second Life: An Anthropologist Explores the Virtually Human)

Mia Consalvo provides a wonderfully insightful analysis into some of the ways Japan's videogames have been framed within global contexts. From the micro, DIY processes of players and indie scenes to corporate global localization strategies, Atari to Zelda offers a rich and multifaceted analysis of the complex and dynamic practices and ideologies at play. Weaving the empirical with the theoretical, Consalvo provides a compelling hypothesis that not only seeks to question many Western audiences' default setting of 'Japaneseness' but also to recalibrate the cross-cultural entanglements of global game studies.

(Larissa Hjorth, Professor, School of Media and Communication, RMIT University, Melbourne; coauthor of Screen Ecologies: Art, Media, and the Environment in the Asia-Pacific Region)

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Mia Consalvo
ISBN 10: 0262034395 ISBN 13: 9780262034395
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Condition: New. Seller Inventory # 24824845-n

More information about this seller | Contact this seller

Buy New
US$ 20.81
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

2.

Consalvo, Mia
Published by MIT Press
ISBN 10: 0262034395 ISBN 13: 9780262034395
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description MIT Press. Condition: New. Brand New. Seller Inventory # 0262034395

More information about this seller | Contact this seller

Buy New
US$ 23.73
Convert Currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, Rates & Speeds

3.

Consalvo, Mia
ISBN 10: 0262034395 ISBN 13: 9780262034395
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2016. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # KS-9780262034395

More information about this seller | Contact this seller

Buy New
US$ 23.82
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Mia Consalvo
Published by MIT Press Ltd, United States (2016)
ISBN 10: 0262034395 ISBN 13: 9780262034395
New Hardcover Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description MIT Press Ltd, United States, 2016. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The cross-cultural interactions of Japanese videogames and the West, from DIY localization by fans to corporate strategies of Japaneseness. In the early days of arcades and Nintendo, many players didn t recognize Japanese games as coming from Japan; they were simply new and interesting games to play. But since then, fans, media, and the games industry have thought further about the Japaneseness of particular games. Game developers try to decide whether a game s Japaneseness is a selling point or stumbling block; critics try to determine what elements in a game express its Japaneseness -- cultural motifs or technical markers. Games were localized, subjected to sociocultural and technical tinkering. In this book, Mia Consalvo looks at what happens when Japanese games travel outside Japan, and how they are played, thought about, and transformed by individuals, companies, and groups in the West. Consalvo begins with players, first exploring North American players interest in Japanese games (and Japanese culture in general) and then investigating players DIY localization of games, in the form of ROM hacking and fan translating. She analyzes several Japanese games released in North America and looks in detail at the Japanese game company Square Enix. She examines indie and corporate localization work, and the rise of the professional culture broker. Finally, she compares different approaches to Japaneseness in games sold in the West and considers how Japanese games have influenced Western games developers. Her account reveals surprising cross-cultural interactions between Japanese games and Western game developers and players, between Japaneseness and the market. Seller Inventory # BTE9780262034395

More information about this seller | Contact this seller

Buy New
US$ 28.50
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Mia Consalvo
Published by MIT Press Ltd, United States (2016)
ISBN 10: 0262034395 ISBN 13: 9780262034395
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description MIT Press Ltd, United States, 2016. Hardback. Condition: New. Language: English . Brand New Book. The cross-cultural interactions of Japanese videogames and the West, from DIY localization by fans to corporate strategies of Japaneseness. In the early days of arcades and Nintendo, many players didn t recognize Japanese games as coming from Japan; they were simply new and interesting games to play. But since then, fans, media, and the games industry have thought further about the Japaneseness of particular games. Game developers try to decide whether a game s Japaneseness is a selling point or stumbling block; critics try to determine what elements in a game express its Japaneseness -- cultural motifs or technical markers. Games were localized, subjected to sociocultural and technical tinkering. In this book, Mia Consalvo looks at what happens when Japanese games travel outside Japan, and how they are played, thought about, and transformed by individuals, companies, and groups in the West. Consalvo begins with players, first exploring North American players interest in Japanese games (and Japanese culture in general) and then investigating players DIY localization of games, in the form of ROM hacking and fan translating. She analyzes several Japanese games released in North America and looks in detail at the Japanese game company Square Enix. She examines indie and corporate localization work, and the rise of the professional culture broker. Finally, she compares different approaches to Japaneseness in games sold in the West and considers how Japanese games have influenced Western games developers. Her account reveals surprising cross-cultural interactions between Japanese games and Western game developers and players, between Japaneseness and the market. Seller Inventory # AAZ9780262034395

More information about this seller | Contact this seller

Buy New
US$ 29.01
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Mia Consalvo
Published by MIT Press Ltd, United States (2016)
ISBN 10: 0262034395 ISBN 13: 9780262034395
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description MIT Press Ltd, United States, 2016. Hardback. Condition: New. Language: English . Brand New Book. The cross-cultural interactions of Japanese videogames and the West, from DIY localization by fans to corporate strategies of Japaneseness. In the early days of arcades and Nintendo, many players didn t recognize Japanese games as coming from Japan; they were simply new and interesting games to play. But since then, fans, media, and the games industry have thought further about the Japaneseness of particular games. Game developers try to decide whether a game s Japaneseness is a selling point or stumbling block; critics try to determine what elements in a game express its Japaneseness -- cultural motifs or technical markers. Games were localized, subjected to sociocultural and technical tinkering. In this book, Mia Consalvo looks at what happens when Japanese games travel outside Japan, and how they are played, thought about, and transformed by individuals, companies, and groups in the West. Consalvo begins with players, first exploring North American players interest in Japanese games (and Japanese culture in general) and then investigating players DIY localization of games, in the form of ROM hacking and fan translating. She analyzes several Japanese games released in North America and looks in detail at the Japanese game company Square Enix. She examines indie and corporate localization work, and the rise of the professional culture broker. Finally, she compares different approaches to Japaneseness in games sold in the West and considers how Japanese games have influenced Western games developers. Her account reveals surprising cross-cultural interactions between Japanese games and Western game developers and players, between Japaneseness and the market. Seller Inventory # AAZ9780262034395

More information about this seller | Contact this seller

Buy New
US$ 30.07
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Mia Consalvo
Published by MIT Press Ltd
ISBN 10: 0262034395 ISBN 13: 9780262034395
New Hardcover Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description MIT Press Ltd. Hardback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780262034395

More information about this seller | Contact this seller

Buy New
US$ 22.97
Convert Currency

Add to Basket

Shipping: US$ 9.20
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Mia Consalvo
ISBN 10: 0262034395 ISBN 13: 9780262034395
New Quantity Available: 2
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Condition: New. Bookseller Inventory # ST0262034395. Seller Inventory # ST0262034395

More information about this seller | Contact this seller

Buy New
US$ 32.57
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Consalvo, Mia
Published by MIT Press (2016)
ISBN 10: 0262034395 ISBN 13: 9780262034395
New Hardcover Quantity Available: 2
Seller:
The Monster Bookshop
(Fleckney, United Kingdom)
Rating
[?]

Book Description MIT Press, 2016. Hardcover. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # mon0001995771

More information about this seller | Contact this seller

Buy New
US$ 32.06
Convert Currency

Add to Basket

Shipping: US$ 2.64
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Mia Consalvo (author)
Published by The MIT Press 2016-04-08, Cambridge, MA (2016)
ISBN 10: 0262034395 ISBN 13: 9780262034395
New Hardcover Quantity Available: 5
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description The MIT Press 2016-04-08, Cambridge, MA, 2016. hardback. Condition: New. Seller Inventory # 9780262034395

More information about this seller | Contact this seller

Buy New
US$ 26.76
Convert Currency

Add to Basket

Shipping: US$ 7.96
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book