The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years.
The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces.
Contributors: Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White.
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Derek Leebaert is a cofounder of Linguateq, Inc. and a lecturer on Economics and Technology at Georgetown University. He is the editor of The Future of Software (1994) and Technology 2001: The Future of Computing and Communications (1991).From Library Journal:
Cofounder of Linguateq, Inc. and editor of books like The Future of Software (MIT, 1995), Leebaert (economics and technology, Georgetown) has collected essays by experts that examine the effect of the new technology on the marketplace. His aim was to select essays that "set out to envision the flexibility and expansion of the marketplace over the next decade, some of the instruments to this end, some of the pitfalls, and some of the Questions of how to set price and value upon these changes." The essayists include Stephen D. Crocker, a founder of Cybercash, Inc.; David Braunschvig, managing director at Lazard Freres & Co.; and Les Alberthal, chair of the board and chief executive officer of EDS. Topics range from virtual retailing and financial reporting to security issues and payment systems, as well as the electronic marketplace in historical context and projects for the future. This thought-provoking, scholarly work will be useful supplemental reading for students of business and computer science. For academic collections.?Lucy T. Heckman, St. John's Univ. Lib., Jamaica, NY
Copyright 1998 Reed Business Information, Inc.
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