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A guide to help business managers better compete in the age of the internet and electronic commerce.
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
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The Internet isn't going anywhere. Businesses that exploit it wisely will succeed, while those who don't will have to struggle mightily to compete. Academic business analyst Henry C. Lucas Jr. seeks strategies that work and reports on them in Strategies for Electronic Commerce and the Internet. Definitely not light reading, the prose is targeted at managers, executives, and entrepreneurs charged with developing or improving their company's Internet-related business.
Following the work of successful organizations like Cisco and Dell, analyzing strategies of dot-com phenomena like Amazon.com, and considering the introduction of massive change into a company's infrastructure, Lucas provides a complete education on the whys and hows of electronic commerce. Readers who fill in the details and put their own Internet plans into action will be at a distinct advantage--until the next communications revolution. --Rob LightnerAbout the Author:
Henry C. Lucas, Jr., is Robert H. Smith Professor of Information Systems at the University of Maryland.
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Book Description Hardcover. Condition: New. Dust Jacket Condition: New. Signed, inscribed, dated and placed by the author as follows: "To: James,/with best wishes,/Hank Lucas/College Park, Md/November 11, 2002/". Volume itself has black covers with sharp gilt lettering on the spine. 265 pages, including an index. Dust jacket is protected in an archival quality Brodart cover. BRAND NEW COPY, NEVER USED, NEVER READ. Available for immediate shipment, carefully packed in a sturdy box. Signed By the Author. Seller Inventory # 0011236
Book Description Condition: New. New. Seller Inventory # Q-0262122421