The Weightless World: Strategies for Managing the Digital Economy

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9780262531665: The Weightless World: Strategies for Managing the Digital Economy
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The Weightless World is the first book to map an economic world that has been turned upside down by digital technology and global business. How will our careers, businesses, and governments change in a world where bytes are the only currency and where the goods that shape our lives--global financial transactions, computer code, and cyberspace commerce--literally have no weight? Addressing such problems as economic inequity and unemployment, Diane Coyle calls on individuals and governments to develop a new politics of weightlessness so that the economic benefits can be shared fairly. She proposes the creation of a radical center as the way to a new era of human creativity and economic prosperity.

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About the Author:

Diane Coyle is the Economics Editor of The Independent.

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Coyle, who is the economics editor for Britain's The Independent, has already garnered praise for this book in England, where it was published last year. Certainly, credit must be given to anyone who is able to acknowledge performance artist Laurie Anderson and Fed chairman Alan Greenspan on the same page. Coyle cites Greenspan for the term "weightless." It refers to the fact that new materials and miniaturization have led to outputs with increased economic value but decreased physical tonnage. Coyle prefers the term because it can also be used in reference to the so-called knowledge economy as well as the entertainment and service industries. She analyzes the impact of this growing "weightless" economy on how we define and measure work and output, asks how industries will have to be restructured and how new jobs can be created, and emphasizes the increased importance of education. She also considers government's role in responding to these economic changes and suggests that cities are the form of government best suited and best positioned to meet the challenge. David Rouse

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