Social Cognition: Making Sense of People - Softcover

Kunda, Ziva

Softcover

ISBN 10: 0262611430 ISBN 13: 9780262611435

Publisher: Bradford Books, 1999

Synopsis

Ziva Kunda provides a comprehensive and accessible survey of research and theory about social cognition at a level appropriate for undergraduate and graduate students, as well as researchers in the field.

How do we make sense of other people and of ourselves? What do we know about the people we encounter in our daily lives and about the situations in which we encounter them, and how do we use this knowledge in our attempt to understand, predict, or recall their behavior? Are our social judgments fully determined by our social knowledge, or are they also influenced by our feelings and desires?

Social cognition researchers look at how we make sense of other people and of ourselves. In this book Ziva Kunda provides a comprehensive and accessible survey of research and theory about social cognition at a level appropriate for undergraduate and graduate students, as well as researchers in the field.

The first part of the book reviews basic processes in social cognition, including the representation of social concepts, rules of inference, memory, "hot" cognition driven by motivation or affect, and automatic processing. The second part reviews three basic topics in social cognition: group stereotypes, knowledge of other individuals, and the self. A final chapter revisits many of these issues from a cross-cultural perspective.

About this title

About the Author:

Ziva Kunda is Professor of Psychology at the University of Waterloo, Ontario, Canada.

Review:

" An insightful and authoritative overview of a rapidly expanding field." -- Neal Roese, Department of Psychology, Northwestern University

& quot; An insightful and authoritative overview of a rapidly expanding field.& quot; -- Neal Roese, Department of Psychology, Northwestern University

"An insightful and authoritative overview of a rapidly expanding field."--Neal Roese, Department of Psychology, Northwestern University

About this edition

• Publisher: Bradford Books
• Publication date: 1999
• ISBN 10: 0262611430
• ISBN 13: 9780262611435
• Binding: Paperback
• Number of pages: 488