Understanding Media: The Extensions of Man

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9780262631594: Understanding Media: The Extensions of Man

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

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" ...the most brilliant marketing mind of all belonged to Marshall McLuhan. "Understanding Media" is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." -- "Wall Street Journal"

& quot; ...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.& quot; -- Wall Street Journal

.,."the most brilliant marketing mind of all belonged to Marshall McLuhan. "Understanding Media" is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." -- ""Wall Street Journal""

."..the most brilliant marketing mind of all belonged to Marshall McLuhan. "Understanding Media" is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word."-- ""Wall Street Journal""

."..the most brilliant marketing mind of all belonged to Marshall McLuhan. "Understanding Media" is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." "Wall Street Journal"

..".the most brilliant marketing mind of all belonged to Marshall McLuhan. "Understanding Media" is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." "Wall Street Journal"

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Marshall McLuhanLewis H. Lapham
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Book Description MIT Press Ltd, United States, 1994. Paperback. Book Condition: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan s work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT s Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper s editor Lewis Lapham reevaluates McLuhan s work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. Bookseller Inventory # BTE9780262631594

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Book Description MIT Press Ltd, United States, 1994. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan s work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT s Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper s editor Lewis Lapham reevaluates McLuhan s work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. Bookseller Inventory # BZV9780262631594

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Book Description 1994. Paperback. Book Condition: New. New edition. Paperback. with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the sta.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 389 pages. 0.517. Bookseller Inventory # 9780262631594

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