Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
"synopsis" may belong to another edition of this title.
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.
―Wall Street Journal"About this title" may belong to another edition of this title.
Shipping:
US$ 4.00
Within U.S.A.
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0262631598
Book Description Condition: new. Seller Inventory # newMercantile_0262631598
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0262631598
Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0262631598
Book Description Condition: new. Seller Inventory # FrontCover0262631598
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # H9-9780262631594
Book Description Condition: New. Seller Inventory # 483865-n
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0262631598
Book Description Soft Cover. Condition: new. Seller Inventory # 9780262631594
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780262631594