Environmental Marketing Management: Meeting the Green Challenge

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9780273602798: Environmental Marketing Management: Meeting the Green Challenge
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Environmental Marketing Management provides a detailed academic study of the relationship between environmental concerns and the principles and practice of marketing. It looks at how aspects of marketing can be applied to developing and implementing greener strategies as well as how environmental issues must influence marketing decisions.
The clear and easy-to-use style is enhanced by the use of illustrations and topical case studies making this book ideal for both students and marketing practitioners. The case studies are taken from a variety of well-known European organisations.

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About the Author:

Ken Peattie is Senior Lecturer in Strategic Management, Cardiff Business School.

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Ken Peattie
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Book Description Pearson Education Limited, United Kingdom, 1995. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies. Seller Inventory # AAV9780273602798

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Book Description Pearson Education, 1995. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9780273602798

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Ken Peattie
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Book Description Pearson Education Limited, United Kingdom, 1995. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies. Seller Inventory # AAV9780273602798

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Book Description Financial Times Management, 1995. Paperback. Condition: Brand New. 320 pages. 10.00x7.75x1.00 inches. In Stock. Seller Inventory # zk0273602799

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