The Power of Innovation: How to Make Innovation a Way of Life & How to Put Creative Solutions to Work

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9780273613626: The Power of Innovation: How to Make Innovation a Way of Life & How to Put Creative Solutions to Work

How to release creativity and innovation in individuals, groups, and organizations.

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About the Author:

Dr. Min Basadur consults internationally with major corporations - PepsiCo, Frito-Lay, Procter & Gamble, Pillsbury, Kimball International, Nabisco, Stelco, Eli Lilly, Northern Telecom - using his trademarked Simplex Process.

Min began developing his insights about creative thinking and problem solving at Procter & Gamble, where he received three U.S. patents, helped bring several new products to the market and created a corporate-wide internal consulting practice.

Following his award-winning doctoral research at the University of Cincinnati, he became a professor of management in the Michael G. DeGroote School of Business at McMaster University, and founded the Center for Research in Applied Creativity, now a worldwide network of associates expert in applied creativity. These associates work closely with Dr. Basadur and are located in Europe, Asia, South America and throughout North America.

Review:

A highly effective process that can leverage the creative thinking skills of every individual for sustainable competitive advantage. -- James H. O'Neal, President, PepsiCo Foods International - Europe Group

The Power of Innovation clearly and informatively offers a unified strategy for problem solving that is applicable to any situation. -- The Futurist, November-December 1995

The book details the kind of creative thinking that can implement solutions for the betterment of organizations and their customers. -- Report Business Quarterly, Spring 1995

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Basadur, Min
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Book Description Pearson Education Limited, United Kingdom, 1995. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The Simplex Process is the best fundamental program for defining and solving problems I ve ever used .A language for CEO and sales teams alike, the most important tool in the toolkit. - Richard M. Routhier, President, Sales and Merchandising Division, Bantam Doubleday Dell. Bookseller Inventory # AAV9780273613626

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Book Description Pearson Education Limited, United Kingdom, 1995. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The Simplex Process is the best fundamental program for defining and solving problems I ve ever used .A language for CEO and sales teams alike, the most important tool in the toolkit. - Richard M. Routhier, President, Sales and Merchandising Division, Bantam Doubleday Dell. Bookseller Inventory # AAV9780273613626

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