Business Economics: An Applied Perspective

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9780273617136: Business Economics: An Applied Perspective

Logically explains and develops the link between business economics and strategy. This exciting major new book is the first text to bridge the gap between the mainly American 'traditional' theoretical texts and the more applied texts on business economics. It logically explains and develops the link between business economics and strategy. It uses real business problems to enable students to grasp the practical applications of theory. The final part of the book shows how the themes of business economics are linked to the issues facing real companies. A range of features in each chapter includes: objectives, introduction, mini-cases, cases, self-test or review questions, summary, references to further reading and a glossary of new terms.

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Corri Farquharson Mark Cook
Published by Prentice Hall (1997)
ISBN 10: 0273617133 ISBN 13: 9780273617136
New Softcover Quantity Available: 5
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unifachbuch
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Book Description Prentice Hall, 1997. Softcover. Book Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Logically explains and develops the link between business economics and strategy. This exciting major new book is the first text to bridge the gap between the mainly American 'traditional' theoretical texts and the more applied texts on business economics. It logically explains and develops the link between business economics and strategy. It uses real business problems to enable students to grasp the practical applications of theory. The final part of the book shows how the themes of business economics are linked to the issues facing real companies. A range of features in each chapter includes: objectives, introduction, mini-cases, cases, self-test or review questions, summary, references to further reading and a glossary of new terms. 672 pp. Englisch. Bookseller Inventory # INF1000006313

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Mark Cook, Corri Farquharson
Published by Financal Times Management (1997)
ISBN 10: 0273617133 ISBN 13: 9780273617136
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Ergodebooks
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Book Description Financal Times Management, 1997. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0273617133

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