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Synopsis
This edition retains the wide coverage of tourism and specific marketing of the first edition and, in addition, provides material covering recent developments. The book is practical in manner, examining a wide range of methods for market research and providing assistance on presenting information.
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From the Back Cover
Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.
Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.
KEY FEATURES
- Balance of qualitative and quantitative research methods
- Practical guidance on conducting research and writing reports
- Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of the case study method and analysis of qualitative data
- Up-to-date guides to SPSS version 12.0 and NVivo version 2
- International case studies and examples from leisure and tourism literature
- Questions, exercises and further reading for each chapter
About the author
Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney
About the Author
Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney.
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Research Methods for Leisure and Tourism
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Research Methods for Leisure and Tourism: A Practical Guide (Leisure Management)
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Paperback. Condition: Very Good. Research Methods for Leisure and Tourism: A Practical Guide (Leisure Management) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273620525
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Research Methods for Leisure and Tourism: A Practical Guide (Leisure Management)
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Research Methods for Leisure and Tourism: A Practical Guide (Leisure Management)
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Financial Times/ Prentice Hall, 1997
ISBN 10: 0273620525
ISBN 13: 9780273620525
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Research Methods for Leisure and Tourism: A Practical Guide
Published by
Financial Times/ Pitman, 1997
ISBN 10: 0273620525
ISBN 13: 9780273620525
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273620525. Seller Inventory # 9804443
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Research Methods for Leisure and Tourism: A Practical Guide
Published by
Financial Times/ Pitman, 1997
ISBN 10: 0273620525
ISBN 13: 9780273620525
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Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273620525. Seller Inventory # 9804458
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Research Methods for Leisure and Tourism: A Practical Guide
Published by
Financial Times/ Pitman, 1997
ISBN 10: 0273620525
ISBN 13: 9780273620525
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273620525. Seller Inventory # 9804460
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Research Methods for Leisure and Tourism: A Practical Guide
Published by
Financial Times Management, 1997
ISBN 10: 0273620525
ISBN 13: 9780273620525
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Hardcover. Condition: Fine. Leichte Risse; Gebogener Buchrücken. Research Methods for Leisure and Tourism , second edition, is a complete guide to practical research in the leisure and tourism sector. This best selling text has been completely revised and updated for it's second edition. All the changes in this sector over the last four years have been documented to produce an up-to-date reference source. This includes new material examining both statistical methods and research ethics together with the Windows version of SPSS. As a practical hands-on guide, Research Methods for Leisure and Tourism is essential reading for all students and leisure managers evaluating and planning the services they offer. Seller Inventory # fbcf314c-dc55-453c-a3c0-680ece910a0d
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