This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This edition retains the wide coverage of tourism and specific marketing of the first edition and, in addition, provides material covering recent developments. The book is practical in manner, examining a wide range of methods for market research and providing assistance on presenting information.
"synopsis" may belong to another edition of this title.
Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.
Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.
About the author
Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, SydneyAbout the Author:
Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney.
"About this title" may belong to another edition of this title.
Book Description Financial Times Management, 1997. Paperback. Condition: New. Never used!. Seller Inventory # P110273620525
Book Description Condition: New. New. Seller Inventory # STRM-0273620525
Book Description Financial Times Management, 1997. Condition: New. book. Seller Inventory # M0273620525
Book Description Condition: New. New. Seller Inventory # STR-0273620525