New Public Sector Marketing

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9780273623472: New Public Sector Marketing
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In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various markets. They discuss how the public sector needs to fully understand the needs and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. They describe how the application of market forces in the public sector is not solely about cost accounting but is significantly about the behaviour of individuals and groups in an informed society. The text recognises the complexity of the public sector and its markets. It uses a range of examples to demonstrate the applicability of appropriate marketing frameworks within the public sector context.

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Cowdell, Theo, Chapman, David
Published by Ft Pr (1997)
ISBN 10: 0273623478 ISBN 13: 9780273623472
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David Chapman; Theo Cowdell
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David Chapman, Theo Cowdell
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Book Description Pearson Education Limited, United Kingdom, 1998. Paperback. Condition: New. Language: English. Brand new Book. In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various markets. They discuss how the public sector needs to fully understand the needs and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. They describe how the application of market forces in the public sector is not solely about cost accounting but is significantly about the behaviour of individuals and groups in an informed society.The text recognises the complexity of the public sector and its markets. It uses a range of examples to demonstrate the applicability of appropriate marketing frameworks within the public sector context. Seller Inventory # AAV9780273623472

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David Chapman, Theo Cowdell
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Book Description Pearson Education Limited, United Kingdom, 1998. Paperback. Condition: New. Language: English. Brand new Book. In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various markets. They discuss how the public sector needs to fully understand the needs and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. They describe how the application of market forces in the public sector is not solely about cost accounting but is significantly about the behaviour of individuals and groups in an informed society.The text recognises the complexity of the public sector and its markets. It uses a range of examples to demonstrate the applicability of appropriate marketing frameworks within the public sector context. Seller Inventory # AAV9780273623472

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Book Description Pearson Education, 1998. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9780273623472

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David Chapman; Theo Cowdell
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David Chapman; Theo Cowdell
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Book Description FT PrenticeHall, 1997. Condition: New. This item is printed on demand for shipment within 3 working days. Seller Inventory # GM9780273623472

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Chapman, David/ Cowdell, Theo
Published by Financial Times Management (1998)
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Book Description Financial Times Management, 1998. Paperback. Condition: Brand New. 400 pages. 9.50x7.50x1.25 inches. In Stock. Seller Inventory # zk0273623478

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