Marketing in Local Government (Managing Local Government)

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9780273626169: Marketing in Local Government (Managing Local Government)

This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to:understand the issues raised by the introduction of market forces into the public sector identify the major threats and opportunities of operating in a competitive environment discover how a customer driven culture can be developed learn from practical examples drawn from across the public sector

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Kristine Beuret, Michael E. Clarke, John Stewart
Published by Pearson Education Limited, United Kingdom (1998)
ISBN 10: 0273626167 ISBN 13: 9780273626169
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Book Description Pearson Education Limited, United Kingdom, 1998. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to: * understand the issues raised by the introduction of market forces into the public sector * identify the major threats and opportunities of operating in a competitive environment * discover how a customer driven culture can be developed * learn from practical examples drawn from across the public sector. Bookseller Inventory # AAV9780273626169

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Kristine Beuret, Michael E. Clarke, John Stewart
Published by Pearson Education Limited, United Kingdom (1998)
ISBN 10: 0273626167 ISBN 13: 9780273626169
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Book Description Pearson Education Limited, United Kingdom, 1998. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to:understand the issues raised by the introduction of market forces into the public sector identify the major threats and opportunities of operating in a competitive environment discover how a customer driven culture can be developed learn from practical examples drawn from across the public sector. Bookseller Inventory # AAV9780273626169

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Beuret, Kristin (Senior Lecturer in Publ
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Book Description FT PrenticeHall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780273626169_lsuk

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Kristine. Beuret
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Book Description Pearson Education, 1998. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780273626169

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Kristin (Senior Lecturer in Publ Beuret
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Book Description FT PrenticeHall, 1998. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780273626169

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Kristin Beuret Roger Hall Michael Clarke John Stewart
Published by Financial Times Prentice Hall (1998)
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Book Description Financial Times Prentice Hall, 1998. Paperback. Book Condition: Brand New. 1st edition. 176 pages. 9.00x6.00x0.50 inches. In Stock. Bookseller Inventory # zk0273626167

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Beuret, Kristin (Senior Lecturer in Publ
Published by Financial Times Prentice Hall (a Pearson Educ (1998)
ISBN 10: 0273626167 ISBN 13: 9780273626169
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Book Description Financial Times Prentice Hall (a Pearson Educ, 1998. Paperback. Book Condition: New. Bookseller Inventory # DADAX0273626167

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