This international business text covers the whole subject in considerable depth. It covers a wide range of topics at micro and macro levels, from international trade theories to global trade and trade related institutions, to policies and practices employed by multinational firms, to cultural and non-cultural challenges that they face in the international market place.
This text has been developed for international business modules on Business Studies and International Business undergraduate and postgraduate degree programs.
"synopsis" may belong to another edition of this title.
Monir Tayeb is a Reader in International Business and Comparative Management at Heriot-Watt University.
"About this title" may belong to another edition of this title.
Book Description Financial Times Management, 1999. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110273637126
Book Description Ft Pr, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # M0273637126