International Business: Theories, Policies, and Practices

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9780273637127: International Business: Theories, Policies, and Practices

This international business text covers the whole subject in considerable depth. It covers a wide range of topics at micro and macro levels, from international trade theories to global trade and trade related institutions, to policies and practices employed by multinational firms, to cultural and non-cultural challenges that they face in the international market place.
This text has been developed for international business modules on Business Studies and International Business undergraduate and postgraduate degree programs.

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About the Author:

Monir Tayeb is a Reader in International Business and Comparative Management at Heriot-Watt University.

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Published by Financial Times Management (1999)
ISBN 10: 0273637126 ISBN 13: 9780273637127
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Published by Ft Pr (1999)
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