This work contains a thorough analysis of the external influences that affect business activity. Theory is backed up by a wealth of statistical data, commentary and mini case studies.
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sixth edition
The Business Environment
Ian Worthington and Chris Britton
In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its sixth edition, this bestselling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in today’s increasingly globalised world.
How do changing, and often unpredictable, economic or political conditions impact on business?
What role do environmental responsibility and ethics have to play in business decisions?
How are business organisations affected by globalisation?
Using well-known examples and case studies from a broad range of organisations, this sixth edition of The Business Environment addresses these key questions and many more. A brand new chapter on the global context of business, together with new International Business in Action case studies, illustrates the global nature of today’s world of business.
Ian Worthington is Professor of Corporate Sustainability, and Chris Britton is Principal Lecturer, in the Department of Strategy and Management at Leicester Business School, De Montfort University.
Adrian Palmer is Professor of Marketing at the University of Wales, Swansea. Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.
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Paperback. Condition: Very Good. focuses on the external influences on business organisations and the effect that these have on internal aspects of organisational life. It is written from a business rather than an economics perspective, and provides a relevant and approachable alternative to more traditional economics texts.This third edition has been fully updated and is supported by a wealth of statistical data, contemporary commentary and mini case studies to reflect recent developments in the business environment. Chapter Three provides a more generic view of the political environment which is useful for cross-national comparisons. Chapter Fifteen looks in more detail at the concept of corporate social responsibility.? considers both the internal and external business environment ensuring complete coverage of the subject;? includes a substantial amount of European and international material providing an overall perspective of the area;? contains chapter objectives, case studies, review questions and assignments, and references for further reading at the end of each chapter. Cases include Levi Strauss, Ford, Swan Hunter, European Union enlargement, the UK brewing industry, and the Braer oil tanker disaster.This. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005469943
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