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Essentials of Marketing Research offers a concise introduction to all the major concepts within marketing research as well as discussing new developments within the field. Thoroughly revised and updated, this new second edition retains its focus upon the traditional approach to marketing research whilst offering good coverage of qualitative techniques and marketing decision systems.
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From the Back Cover:
About the Author:
Looking for a concise introduction to Marketing Research? Look no further. Tony Proctor’s Essentials of Marketing Research, 4e offers a streamlined, traditional introduction to all the major concepts of the field. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.
“The simplicity of Proctor’s book differentiates it from other offerings in the marketplace. Many of my overseas students really find it an easy book to access and its straightforward approach is the key here.” Nigel Culkin, The Business School , University of Hertfordshire
Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic, Essentials of Marketing Research, 4e, strikes an excellent balance between different topics.
New to this Edition!
- New case studies
- Coverage of Internet databases and the use of the Internet
- Increased references to journal articles
“There are many books on Marketing Research, but they rarely cover qualitative data analysis so well. This is one of the key reasons why I chose Proctor as an essential text. I could not manage without this chapter.” Dr. Jane Hemsley-Brown, School of Management , University of Surrey
To access additional Learning Resources, including an Instructor’s Manual and Power Point Slides, visit www.pearsoned.co.uk/proctor.
Tony Proctor, MA, MPhil, Phd, DipM, has had many years experience in the marketing research industry and is Professor in Marketing at the Chester Business School. He also has authored several books and articles on marketing and management creativity.
Tony Proctor, MA, MPhil, Ph.D., DipM, is Visiting Professor in Marketing at Chester Business School.
"About this title" may belong to another edition of this title.
- PublisherFt Pr
- Publication date2000
- ISBN 10 0273642006
- ISBN 13 9780273642008
- BindingPaperback
- Edition number2
- Number of pages480
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Essentials of Marketing Research, 2nd Ed.
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ISBN 13: 9780273642008
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273642008
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Essentials of Marketing Research
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ISBN 13: 9780273642008
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Seller Inventory # 8832035
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Essentials of Marketing Research
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ISBN 10: 0273642006
ISBN 13: 9780273642008
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Seller Inventory # 8832026
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Essentials of Marketing Research
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Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273642006
ISBN 13: 9780273642008
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Seller Inventory # 9209762
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Essentials of Marketing Research
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ISBN 10: 0273642006
ISBN 13: 9780273642008
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Seller Inventory # 9209761
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Essentials of Marketing Research (2nd Edn)
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ISBN 10: 0273642006
ISBN 13: 9780273642008
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Essentials of Marketing Research (2nd Edn)
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(2000)
ISBN 10: 0273642006
ISBN 13: 9780273642008
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Seller Inventory # 7073423
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Essentials of Marketing Research, 2nd Ed. Proctor, Tony
Published by
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273642006
ISBN 13: 9780273642008
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