Financial Times Corporate Strategy Casebook

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9780273643425: Financial Times Corporate Strategy Casebook
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This text provides a range of interesting and exciting case material ready to use in isolation or in conjunction with the latest edition of Richard Lynch's Corporate Strategy. Each chapter contains up to six cases from the Financial Times newspaper relating to a specific topic. The chapters are supported by a brief commentary to explain the theory in that section. The cases are relevant and up-to-date and reflect the consistently excellent standard of FT journalism. The structure of the cases book matches exactly that of Corporate Strategy.

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Philip A. Wickham
Published by Financal Times Management (2000)
ISBN 10: 0273643428 ISBN 13: 9780273643425
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Philip A. Wickham
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Published by Financial Times Management (2000)
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