Marketing Principles and Practice

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9780273646778: Marketing Principles and Practice

Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.

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Halborg Adcock
Published by Prentice Hall (2001)
ISBN 10: 027364677X ISBN 13: 9780273646778
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Book Description Prentice Hall, 2001. Softcover. Book Condition: Neu. Neu Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts. 534 pp. Englisch. Bookseller Inventory # INF1000030219

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Adcock, Dennis, Halborg, Al, Ross, Carol
Published by Financial Times Management (2001)
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Book Description Financial Times Management, 2001. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11027364677X

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Adcock, Dennis; Halborg, Al; Ross, Caroline
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Book Description Financial Times Management. PAPERBACK. Book Condition: New. 027364677X New Condition. Bookseller Inventory # NEW7.1810917

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Dennis Adcock; Al Halborg; Caroline Ross
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Book Description Financial Times Prentice Hall, 2001. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780273646778

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Published by Financial Times Management (2001)
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Book Description Financial Times Management, 2001. Paperback. Book Condition: Brand New. 4th edition. 534 pages. 9.50x7.25x1.25 inches. In Stock. Bookseller Inventory # zk027364677X

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