Corporate Identity Audit (Financial Times Series)

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9780273647126: Corporate Identity Audit (Financial Times Series)

ASSESS YOUR CUSTOMER CONTACT STRATEGY Establishing and maintaining the right corporate identity for your company can have a major impact on its performance - it can help determine whether your company is a success or failure. This comprehensive audit provides you with a framework for carrying out a corporate identity audit. It examines the audit process itself and addresses some of the logistical and process requirements of conducting an audit. Comprising of a series of questions which need to be addressed, it describes: * The different types of corporate identity and its role and vision * The steps in performing an identity audit * How to create an audit project plan and analyse the results * How to implement a corporate identity audit

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WallyOlins; Selame Elinor
Published by Financial Times Prentice Hall (1999)
ISBN 10: 0273647121 ISBN 13: 9780273647126
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Book Description Financial Times Prentice Hall, 1999. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780273647126

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Olins, Wally Selame, Elinor
Published by Pearson Education Limited (1999)
ISBN 10: 0273647121 ISBN 13: 9780273647126
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Book Description Pearson Education Limited, 1999. Paperback. Book Condition: Brand New. 132 pages. In Stock. Bookseller Inventory # zk0273647121

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