Brand Storm A Tale of Passion, Betrayal and Revenge

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9780273650959: Brand Storm A Tale of Passion, Betrayal and Revenge

Today branding is one of the biggest issues in business. On many company balance sheets more value is attached to brand than any other item. Tomorrow it will dominate the future. Over the next five years your customer is going to have thousands of new choices. Is your brand ready, willing and able? Or are your competitors about to make a killing? The foundations of business are being shaken to pieces by the internet. Only extreme performers will survive. Those that deliver truely superb products. Those that market through cyberspace, minimise costs and truly master virtuality to delight their customers. And those that create real meaning and express it consistently, through living people, inspiring genuine customer love. These companies will occupy the top of the corporate food chain. For these extreme performers, whichever type they are, immersing their whole organisation into their brand will be their differentiater. Join the Brand Storm.Introducing a completely new way of looking at the marketing mix and brand definitions, Brand Storm helps organisations identify their corporate psyche and develop a living brand constitution, the impact of which can actually be measured, reviewed and audited. Brand Storm will show how to focus every aspect of an organisation into one meaningful brand. It will demonstrate how to use people as a wondrous source of value, integrity, personality and difference to successfully compete in an ever more transient and impersonal world. It will permanently change the perception of a company. It will make customers love them. Reviews "Engaging, provocative, stimulating, encouraging, amusing, Brand Storm has created a new genre in business thinking and perhaps, even more importantly, style of communication". Huw Bunn, Headlight vision "Brand Storm" defines the new language of brands in the human economy." Beverly Mann, Managing Director of iSolon.com

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From the Back Cover:

Over the next five years your customers are literally going to have thousands of new choices. Is your business emotionally equipped to guide and support your customers? Or are your competitors about to make a killing?

In tomorrow's world only extreme performers will survive. Immersing their whole operation in their brand will be the differentiator.

Welcome to Brand Storm. Introducing a completely new way of looking at the marketing mix and brand definitions, Brand Storm helps organizations identify their corporate psyche and develop a living brand constitution, the effect of which can actually be measured, reviewed, and audited.

Brand Storm shows how to develop your people into a wondrous source of value, integrity, personality, and difference, allowing you to compete successfully in an ever more transient and impersonal world. Use Brand Storm to focus every aspect of your organization into a unique brand, create your own corporate DNA from which every aspect of your company will grow."Engaging, provocative, stimulating, encouraging, amusing, Brand Storm has created a new genre in business thinking and perhaps, even more importantly, style of communication."—Huw Bunn, Director, Headlight Vision"Brand Storm defines the new language of brands in the human economy."—Beverly Mann, Managing Director, iSolon

About the Author:

William Murray is one of the most experienced and visionary people marketers in the world. After working at the sharp end of marketing for several leading retailers Bill joined BT. As head of business marketing, responsible for BT's largest clients he helped create one of the most competitve players, in one of the fastest moving markets in the world. As marketing director for Ernst and Young, he took on the challenge of transforming a firm used to traditional recurring business, to one competing daily for non-traditional new business. It was a combination of these experiances and today's environment that led to the development of Brand storm. Now an independent consultant he works directly with clients whilst also advising the brand and identity industry itself on inspiring customer love.

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