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This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, this book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user through the preparation of the brief, writing of the proposal, managing of the research project, preparation of the report and finally the presentation and the evaluation of the findings.
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Back Cover Copy- McGivern
"We cannot recommend this book highly enough. In one volume, Yvonne McGivern has compiled an overview of all aspects of Market and Social Research. This is a must for all research practitioners, from raw novice, to the technically skilled old-hand." Clive Warren, Partner, CSA Recruitment, London, England
The Practice of Market and Social Research: An Introduction, 2e, provides a
comprehensive account of the techniques of market and social research and the practical
tasks involved in setting up and running research projects—from identifying the problem
to be researched through to reporting and evaluating the findings.
McGivern’s book covers qualitative and quantitative techniques, including a chapter on
the analysis of qualitative data—a topic which few texts in this market cover.
“An excellent introductory text for those seeking to find out more about market or social research
and a must have for those studying the MRS Advanced Certificate in Market and Social Research.”
Tamzie Hollands, MRS Course Leader, KingstonManagement Centre
Packed with real-life examples of research in action, the book is aimed at those preparing
for the MRS Advanced Certificate in Market and Social Research, at those doing
undergraduate and post-graduate courses with a research module and/or a requirement to
produce a research project or dissertation, and at research practitioners.
“I've used this book a huge amount and found it invaluable. I used it at work to help me set up research with radio listeners in the developing world and I've used it to help me plan research for my MBA dissertation. It guided me through the whole research process. Everything is clearly explained and very easy to follow.” Tim Moock, MBA Student, Universityof Bradford
New to this edition!
With a clear structure and user-friendly writing style, this new edition:
To access a range of support materials, including suggested solutions to the questions and exercises in this book, visit www.pearsoned.co.uk/mcgivern.
Yvonne McGivern brings many years’ practical experience in research on both the agency and client side to this book. She currently runs her own research consultancy with clients in both public and private sectors. She lectures at Trinity College, Dublin, on the MSc in Applied Social Research and the MSc in Economic Policy Studies. She was an external adviser to the MA programme in Applied Social and Market Research at the University of Westminster and taught Research Methods for several years at Queen’s University, Belfast. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and Social Research.
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Book Description Financial Times Management, 2002. Paperback. Condition: New. Seller Inventory # DADAX027365506X
Book Description Ft Pr, 2002. Condition: New. book. Seller Inventory # M027365506X