Marketing Strategy and Competitive Positioning

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9780273655169: Marketing Strategy and Competitive Positioning
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"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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9780133712537: Marketing Strategy and Competitive Positioning

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ISBN 10:  0133712532 ISBN 13:  9780133712537
Publisher: Prentice Hall, 1998
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John Saunders Graham Hooley
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Book Description Prentice Hall, 2003. Softcover. Condition: Neu. Neu Neuware. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - 'Marketing Strategy and Competitive Positioning' deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. 622 pp. Englisch. Seller Inventory # INF1000002928

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John A. Saunders; Graham J. Hooley; Nigel Piercy
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