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Great organizations are not the products of great individuals: they are the products of great cultures. Strong leaders may come and go, but great cultures endure. Simply put, when it comes to corporate culture, The Company Culture Cookbook is the ultimate "walk the talk" book. Kevin Thomson demonstrates exactly how to move beyond the soft issues of "hearts and minds," and focus on "real behaviors." He distills today's best techniques for building great cultures into 40 simple recipes, 20 key ingredients, and 17 core personality profiles managers can begin using immediately to achieve breakthrough results. These specific, proven steps are designed to ensure that everyone in your business is committed to your brand values and company objectives, and is innovating to achieve them.
"synopsis" may belong to another edition of this title.
The Company Culture Cookbook taps into the major themes of change and culture that today's organizations face. It provides simple, quick to do, easy to understand, tried and tested recipes to create a vibrant workplace.
Each section starts with a quick overview of the basic ingredients to create the right climate. Once you have the ingredients you can get cooking, and for that you need recipes. Once you have the recipes you can create a range of different results and meet a range of different challenges.
This book shows that success is achievable if you get the individuals in your organisation to 'buy in' to change rather than 'selling it' to them. Kevin Thomson transfers a range of successful techniques to the reader in a fun, fast and practical way. It provides all the skills and tools you need to create a successful business culture.
Great organizations are not the products of great individuals—they are the products of great cultures. Here are 40 recipes, 20 key ingredients and 16 personality profiles to help you create one of your own.
"No better guide for any CEO as they embark on their mission to inject enormous positive energy and passion into their organization."
—Paul Hick, CEO Lee Cooper
"A book full of nuggets to inspire leaders who wish to make a real change through their staff."
—Leslie de Chernatony, Professor of Brand Marketing, University of Birmingham
"A real feast of ideas and actions."
—Nick Twyman, SONY Managing Director, Business and Professional Division
"The Company Culture Cookbook is more than thought provoking, it says what it does—it makes you want to DO something about culture and climate."
—Malcolm Groves, Head of Communication, NatWest
—Mike Rake, Chairman KPMG EuropeAbout the Author:
Kevin Thomson has pioneered internal marketing and communication for more than a decade, and is the author of numerous management books and articles. His counsel has been sought at Board level by organisations such as KPMG, NatWest, Ericsson, British Airways, Shell Chemicals, Walkers Snack Foods and many others. He is Chairman of the Marketing & Communication Agency (MCA), Europe's first internal marketing and communication consultancy.
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Book Description Condition: New. NEW. Seller Inventory # WU 11
Book Description Financial Times Prentice Hall, 2002. Condition: New. book. Seller Inventory # M0273656619
Book Description Condition: New. New. Seller Inventory # STR-0273656619