In the fast moving area of strategy, this text provides the most comprehensive treatment of both rational and creative approaches to the subject. This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including: resource based strategy, and customer-driven strategy. With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. Suitable for both undergraduate and MBA students on basic strategy courses.
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Corporate Strategy 4th Edition
by Richard Lynch
Corporate Strategy 4th edition provides a balanced and in-depth exploration of rational and creative approaches to strategy development from around the globe.
Its combination of readability, comprehensive coverage and up-to-date case studies clearly demonstrate exactly what strategic theory is and how it translates into practice in the real world.
New to this edition:
Supporting student learning through:
The Companion Website for this book can be found at www……………. and also includes the Lecturer’s Resources, which are password protected and include a brand new Test Bank, Case Studies removed from the third edition, updated PowerPoint slides and a full Lecturer’s Manual with supporting notes for the Case Studies and the Student CD Rom.
Accessible, modern, international and comprehensive – Richard Lynch’s Corporate Strategy 4th Edition is ideal for students undertaking any introductory course in Strategy.
Richard Lynch has worked as a Strategic Director and run his own management consultancy company specializing in European and International strategy. He is Emeritus Professor of Strategic Management at Middlesex University in London, UK.
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Book Description Financial Times Management, 2003. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110273658549
Book Description Financial Times Management, 2003. Paperback. Book Condition: New. 3rd. Bookseller Inventory # DADAX0273658549