The New Business Road Test: What entrepreneurs and executives should do before writing a business plan

 
9780273663560: The New Business Road Test: What entrepreneurs and executives should do before writing a business plan

So you have a business idea. How can you assess whether it will work? Whether it is worth backing by investors, and worth backing with your future? The New Business Road Test shows you how to test your idea before writing your business plan. It will help you to make sure that the business "you" build is based on a winning idea, enabling you to invest your time wisley and pitch to investors and customers with confidence. Building on lessons learned by studying numerous entrepreneurs and investors, John Mullins sets out a practical framework for evaluating new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test and improve your idea. Above all, it will help you to answer the essential question of whether your idea is worth a business plan and worthy of a successful eneterprise. No budding entrepreneur should leave the day-job or face an investor without having read this book. "The New Business Road Test is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook.The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " Max Aitken Chief Executive, Ratio One

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From the Back Cover:

Got an idea for a new business? Take it for a road test to make sure it works.

Most new businesses fail. Why? Because all businesses are not created equal.

No matter how talented you are, no matter how hard you work, no matter how much capital you have, if you haven't given your idea a rigorous, critical examination before starting out you could be on the fast-track to disaster.

Wether you're an entrepreneur starting your own business or an executive developing a new product or service for your company, before you even think about writing a business plan, make sure you've checked the fundamentals. Give your new business a fighting chance.

If you don't want to be a contributor to the business failure statistics, read this book. It will jump-start your business planning and improve your odds.

"This is the book you should read before you even think of starting a new business"

Richard Stutely, author of the Definitive Business Plan

"Less risk = More chance of success. If you want to increase your chance of success, READ THIS BOOK!"

Sinclair Beecham, Co-founder, Pret a manger

If more of the business plans we see were driven by the compelling fundamentals in Jon Mullins' book, there would be many more smiles on both sudes of our table."

Peter Englander, Director, Apax Partners

"Most business plans should have been abandoned before they were written... The good news in all this is that opportunities are not static. They can be shaped in many ways. Potentially fatal flaws are there to be fixed" the new business road test, p.21

About the Author:

John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota.

"About this title" may belong to another edition of this title.

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John Mullins
Published by FT Press (2004)
ISBN 10: 0273663569 ISBN 13: 9780273663560
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John Mullins
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John W. Mullins
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Book Description Prentice Hall, 2003. Softcover. Book Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - The New Business Road Test' shows how to assess market opportunities. Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central questions in the assessment of any market opportunity: Are the market and industry attractive Does the opportunity offer compelling customer benefits as well as distinct advantage over othe solutions to the customer's needs Can the team deliver the results they seek and promise to others The book is practical and sets out how to run a customer-driven feasibility study that will guide the assessment of any new business idea or opportunity before any investment or time has been spent on the project. 270 pp. Englisch. Bookseller Inventory # INF1000004700

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Mullins, John
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