Business Environment

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9780273678274: Business Environment
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"The Business Environment" examines the external influences on business organisations. It is designed specifically for students taking a first module on a business or business-related degree, HND, MBA or professional course. "'The Business Environment "is used as the cornerstone book for our business module. It is an ideal reference text that sympathetically introduces students to the business environment. It is useful not only for those who have some knowledge of business but also for those new to the subject, and can be used throughout their three years of study.' Jane A K Silver, Senior Lecturer in International Business and Strategy, University of Salford 'A very readable text that presents appropriate frameworks and encourages the exploration of their applications via relevant case studies' Rob Thomas, Principal Lecturer in Business Environment, University of Portsmouth

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From the Back Cover:

sixth edition
The Business Environment
Ian Worthington and Chris Britton

In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its sixth edition, this bestselling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in today’s increasingly globalised world.

How do changing, and often unpredictable, economic or political conditions impact on business?

What role do environmental responsibility and ethics have to play in business decisions?

How are business organisations affected by globalisation?

Using well-known examples and case studies from a broad range of organisations, this sixth edition of The Business Environment addresses these key questions and many more. A brand new chapter on the global context of business, together with new International Business in Action case studies, illustrates the global nature of today’s world of business. 

  • Explore all the issues which are critical to understanding the business environment and learn how these impact on organisations of all types and size.

  • Benefit from up-to-date information and accessible analysis of both the macro- and micro-environmental influences that affect business organisations today.

  • Put theory into practice, using case studies on organisations includingTata Motors, GlaxoSmithKline, Mars, VW, JCB, Toyota and Sony – and issues such as global food prices, productivity and EU enlargement.

Ian Worthington is Professor of Corporate Sustainability, and Chris Britton is Principal Lecturer, in the Department of Strategy and Management at Leicester Business School, De Montfort University.

About the Author:

Ian Worthington is Principal Lecturer in the Department of Strategy and Management at Leicester Business School, De Montfort University.

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Other Popular Editions of the Same Title

9780273704249: The Business Environment

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ISBN 10:  0273704249 ISBN 13:  9780273704249
Publisher: Financal Times Management, 2006
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9780077119720: The Business Environment

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9780077097479: The Business Environment

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9780077109905: The Business Environment

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