The Economic Environment of Business

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9780273681328: The Economic Environment of Business
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"The Economic Environment of Business" introduces the essential principles of economics, all from the perspective of business. In addition to covering the traditional principles of economics, the book also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics. This book is ideal for undergraduate or postgraduate students doing a non-specialist one-semester economics course.

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John Sloman
Published by Ft Pr (2004)
ISBN 10: 027368132X ISBN 13: 9780273681328
New Softcover Quantity Available: 1
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Irish Booksellers
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Book Description Ft Pr, 2004. Condition: New. book. Seller Inventory # M027368132X

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