Marketing in Practice Case Studies: v. 1

ISBN 13: 9780273681915

Marketing in Practice Case Studies: v. 1

 
9780273681915: Marketing in Practice Case Studies: v. 1

In association with The Decision Group, based in the Netherlands, Marketing in Practice Case Studies gives instructors and students the opportunity to listen and see real-world marketing directors and learn about the decisions they make that impact their companies.

Filled with lively interviews, additional company information, questions and weblinks, this DVD can be sold as a stand-alone or bundled with any marketing textbook.

Marketing In Practice Case Studies DVD includes the following companies:

Fruit-tella

Slow market growth and increasing competition are affecting this strong brand. Learn what options might be available: Brand Extensions, New Market Segments, or Optimising Distribution

Barcardi

How do you introduce a lifestyle product (Barcardi Breezer) with limited funds while overcoming ethical issues concerning underage drinking? Find out how to leverage the equity of the Barcardi brand and position the company to succeed.

Lancome

How do you increase market share with an old established brand? With increasing competition, new niches need to be found. Success depends on effective distribution, innovation and marketing communication.

"synopsis" may belong to another edition of this title.

Buy Used View Book

Shipping: US$ 34.13
From Spain to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Published by PEARSON EDUCACION
ISBN 10: 0273681915 ISBN 13: 9780273681915
Used Quantity Available: 1
Seller:
Atmosphere Books
(DH, SE, Spain)
Rating
[?]

Book Description PEARSON EDUCACION. Book Condition: Muy Bueno / Very Good. Bookseller Inventory # 100000000853888

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 298.86
Convert Currency

Add to Basket

Shipping: US$ 34.13
From Spain to U.S.A.
Destination, Rates & Speeds