This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments.
"synopsis" may belong to another edition of this title.
Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney.
Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.
Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.
KEY FEATURES
About the author
Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney
"About this title" may belong to another edition of this title.
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Paperback. Condition: Very Good. This best selling text offers a practical guide to the methodology and techniques of conducting research in Leisure and Tourism. Covering both qualitative and quantitative methods, this completely revised and updated third edition is essential reading for all students and leisure managers evaluating and planning the services they offer. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002453838
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273682004. Seller Inventory # 9799961
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273682004. Seller Inventory # 8534282
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Condition: Very Good. Large 8vo. softcover. 421pp. index. Very good. Seller Inventory # 61118
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