Research Methods for Leisure & Tourism: A Practical Guide - Softcover

Veal, A. J.

  • 3.75 out of 5 stars
    12 ratings by Goodreads
 
9780273682004: Research Methods for Leisure & Tourism: A Practical Guide
Softcover
ISBN 10: 0273682008 ISBN 13: 9780273682004
Publisher: Ft Pr, 2006

Synopsis

This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments.

"synopsis" may belong to another edition of this title.

About the Author

Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney.

From the Back Cover

Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.

 

 

Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.

 

 

KEY FEATURES

 

  • Balance of qualitative and quantitative research methods
  • Practical guidance on conducting research and writing reports
  • Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of the case study method and analysis of qualitative data
  • Up-to-date guides to SPSS version 12.0 and NVivo version 2
  • International case studies and examples from leisure and tourism literature
  • Questions, exercises and further reading for each chapter

 

 

About the author

 

Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney

"About this title" may belong to another edition of this title.

Publisher
Ft Pr
Publication date
2006
Language
English
ISBN 10 
0273682008
ISBN 13 
9780273682004
Binding
Paperback
Edition number
3
Number of pages
448
Rating
  • 3.75 out of 5 stars
    12 ratings by Goodreads