Strategic Entrepreneurship (3rd Edition)

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9780273682264: Strategic Entrepreneurship (3rd Edition)

"Provides students with the essential experience and knowledge needed in this fast-growing field of entrepreneurship, distinguishing them as entrepreneurs of the future." This text is ideal for those studying entrepreneurship as part of their degree or management course. The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider social science disciplines. The book offers a clear style, coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students' learning and course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research. FT articles, up-to-date further reading and ideas for research projects make the text a complete teaching and learning support package. Both lecturers and students can benefit from the textbooks companion website, where extra resources can be obtained.

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From the Back Cover:

 Readership

This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organisation of themes, and a critical discussion of key ideas to facilitate students¿ learning and lecturers¿ course planning and delivery.

Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast in its teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from the management of small business.

New to this edition

  • More extensive discussion of economic and psychological aspects of entrepreneurship
  • New sections on researching entrepreneurship and ideas for projects and dissertations
  • Cutting-edge ideas on development of effective business plans
  • New Financial Times articles at the end of each chapter
  • Fully updated references and further reading lists

 

A dedicated website at www.booksites.net/wickhamsupports the text, offering resources for both teachers and students.

 

 

About the author

Philip Wickham is Senior Lecturer in Strategy and Entrepreneurship at Teesside Business School, University of Teesside. He teaches and researches in entrepreneurship and decision theory. He is also the author of two other Financial Times Prentice Hall textbooks: Management Consulting (1999) and the FT Corporate Strategy Casebook (2000).

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Philip A. Wickham
Published by Prentice Hall (2004)
ISBN 10: 0273682261 ISBN 13: 9780273682264
New Paperback Quantity Available: 1
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Book Description Prentice Hall, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # M0273682261

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