Synopsis
Marketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research- An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
"synopsis" may belong to another edition of this title.
From the Publisher
Features & Benefits Two new chapters devoted to qualitative research to ensure the student fully understands why qualitative research is conducted, how it is conducted & the way in which qualitative data can be analysed. Pioneering coverage of marketing research in an action research context. Stunning photographs which encapsulate the essence of the subject in a creative way. A series of Professional Perspectives which illustrate an array of applications and how different techniques combine to support the realities of marketing decision making. These are accompanied by questions and can be used as case studies. Links, via the companion website, to a range of software packages, including SPSS, SNAP, Experian and MOSAIC, which are accompanied by exercises to encourage familiarisation.
From the Back Cover
Key Benefit: This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Key Topics: Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the enormous success of previous editions by being even more current, contemporary, illustrative and user-friendly.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Marketing Research: An Applied Approach - European
Stock Image
Marketing Research: An Applied Approach, Updated Second Edition
Published by
Financial Times/ Prentice Hall 05/08/2005, 2005
ISBN 10: 0273695304
ISBN 13: 9780273695301
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273695301
Buy Used
US$ 4.63
Shipping:
US$ 6.56
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Marketing Research: An Applied Approach, Updated Second Edition
Published by
Financial Times/ Prentice Hall 05/08/2005, 2005
ISBN 10: 0273695304
ISBN 13: 9780273695301
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273695301
Buy Used
US$ 4.63
Shipping:
US$ 9.18
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Marketing Research : An Applied Approach
Published by
Pearson Education, Limited, 2005
ISBN 10: 0273695304
ISBN 13: 9780273695301
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 53888583-20
Buy Used
US$ 7.12
Shipping:
US$ 10.52
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing Research : An Applied Approach
Published by
Pearson Education, Limited, 2005
ISBN 10: 0273695304
ISBN 13: 9780273695301
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP77121760
Buy Used
US$ 7.12
Shipping:
US$ 10.52
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Marketing Research: An Applied Approach
Published by
Financial Times/ Prentice Hall, 2006
ISBN 10: 0273695304
ISBN 13: 9780273695301
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780273695301. Seller Inventory # 9367511
Buy Used
US$ 3.39
Shipping:
US$ 19.73
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing Research: An Applied Approach, Updated Second Edition
Published by
Financial Times/ Prentice Hall, 2006
ISBN 10: 0273695304
ISBN 13: 9780273695301
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273695301. Seller Inventory # 9174617
Buy Used
US$ 3.39
Shipping:
US$ 19.73
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing Research: An Applied Approach
Published by
Financial Times/ Prentice Hall, 2006
ISBN 10: 0273695304
ISBN 13: 9780273695301
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780273695301. Seller Inventory # 9367510
Buy Used
US$ 3.39
Shipping:
US$ 19.73
From United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Naresh K. Malhotra / David F. Birks : Marketing Research - An Applied Approach - (Second Updated European Edition)
Published by
Harlow (GB): Pearson / Financial Times / Prentice Hall, 2006, 753 pagte + CD, 26,7 x 19 cm, Broschur / Softcover. (9780273695301), 2005
ISBN 10: 0273695304
ISBN 13: 9780273695301
Used
Broschur / Softcover.
Seller: BuchKunst-Usedom / Kunsthalle, Seebad Ahlbeck, Germany
Seller rating 4 out of 5 stars
Broschur / Softcover. Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more. - / Sprache: Englisch (Sehr gut erhalten - neuwertig / in very good condition - as new) Sprache: Englisch Gewicht in Gramm: 2300. Seller Inventory # 405146
Seller Image
Marketing Research. An Applied Approach: Updated
Published by
Financial Times Prent.Int 05.08.2005., 2005
ISBN 10: 0273695304
ISBN 13: 9780273695301
Used
Softcover
Seller: Buchladen an der Kyll, Birgel, Germany
Seller rating 5 out of 5 stars
Condition: Gut. Auflage: 2. 753 Seiten Buch ist durch Druckstellen am Cover verlagert (wellig), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen, CD unbenutzt 231804 Sprache: Englisch Gewicht in Gramm: 1535 25,8 x 19,6 x 3,0 cm, Taschenbuch. Seller Inventory # 123851
Stock Image
Marketing Research: An Applied Approach - European
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0273695304