Items related to The Business Environment

The Business Environment - Softcover

Worthington, Ian; Britton, Chris

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9780273704249: The Business Environment

Synopsis

This work contains a thorough analysis of the external influences that affect business activity. Theory is backed up by a wealth of statistical data, commentary and mini case studies.

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About the Author

Adrian Palmer is Professor of Services Marketing, University of Gloucestershire, Cheltenham, UK. Bob Hartley is Associate Dean, Northampton Business School, University of Northampton, UK.

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