Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders, and personnel has become increasingly important in today's business environment. Now in its second edition, this bestselling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing from an extensive range of international examples, Hollensen demonstrates how companies such as Ryanair, Harley Davidson, Red Bull and Lindt make use of relationship marketing theory in order to gain competitive advantage.
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Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include, among other - Global Marketing (5th edition published in 2010)
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Book Description Financial Times/ Prentice Hall, 2010. Paperback. Book Condition: Brand New. 2nd edition. 655 pages. 10.39x7.72x1.10 inches. In Stock. Bookseller Inventory # zk0273706837
Book Description 2010. Soft cover. Book Condition: New. Ship out 1-2 business day,Brand new,US edition, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia,ht. Bookseller Inventory # ABE-6218585100
Book Description Financal Times Management, 2010. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0273706837
Book Description Financal Times Management, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110273706837