How to Be an Entrepreneur: The six secrets of self-made success

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9780273708292: How to Be an Entrepreneur: The six secrets of self-made success

Business and entrepreneurship has been pushed onto a wider public stage by a number of major TV series - but there is yet to be the definitive guide to what it really takes to be an entrepreneur. This is it.

 

 


  • The start up rate is growing year on year – as many as 1 in 4 people want to start their own business.

  • There is a big need in the market for this book: There are plenty of books about what you do to start and run a business - but they concentrate on the whole on the 'hard', how to stuff. But it's the ‘soft’ stuff, relating to the ability of the entrepreneur, that decides whether the business will succeed.

  • Steve Parks works with major partners in the small business sector, including 10 Downing Street  in launching The Institute of Entrepreneurs, of which he is the founding Chief Executive. The high publicity launch will drive sales of his four books: Start Your Business Week by Week, The Small Business Handbook, Start Up Business in a Box, How to Fund Your Business and How to be an Entrepreneur.

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From the Back Cover:

What does it really take to become a successful entrepreneur?

 

If you look at those who have already achieved this goal you’ll find that the reason they stand out is not because of the way they read a balance sheet, fill in forms, meet the bank manager or any of the other topics covered in most books on building businesses.

 

They stand out because of the attitude they have, the way they identify opportunities and a range of other key attitudes and skills that are identified in this book. These are so-called ‘soft’ skills that are glossed over in other books on entrepreneurship – but they are absolutely vital. They are the difference that makes the difference.

 

In How to be an Entrepreneur you’ll learn about these six secrets of successful entrepreneurs, and find out how you can apply them in your business to achieve the goal of self-made success.

 

About the Author:

At the age of 16 when Steve Parks told his school careers adviser that he wanted to work for the BBC or run his own business they laughed and suggested a career in electronic engineering. Steve began his career as a journalist and presenter for BBC Radio in 1994. His work has been broadcast on Radio 4, Radio 5-Live, Radio 1, Radio 2, BBC TV and the ‘Today’ programme. He left the BBC to form his own company, which is now the UK’s leading publisher of business audio. Steve has written articles for business magazines, comedy sketches for BBC’s Dead Ringers and is currently working on his first novel. The author draws his knowledge for this book from his own career, and also from the experiences of close friends who are successful entrepreneurs. He is regularly approached by people for advice on starting their own business, and has launched a vast community for entrepreneurs, Flyingstartups.com, helping startups to network and gain tips, advice, and ongoing support.

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Parks, Steve
Published by Pearson Education Canada (2006)
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