A Dream With a Deadline: Turning Strategy Into Action

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9780273708681: A Dream With a Deadline: Turning Strategy Into Action
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"Let's put a man on the moon in 10 years." This was a dream with a deadline - the deadline was met, the dream came true and history was made. Your vision may not be quite as groundbreaking as JFK's, but achieving it could still have a major impact on your business. Formulating a brief and easy-to-grasp business vision can help inspire and focus people towards the same goals and objectives. Having the vision is one thing, you then need to make it happen, Dreams with a Deadline will show you how to transform a well-articulated and inspiring vision into positive action and results. This book will provide all business managers and leaders with a set of practical tools for turning their business dreams into reality. Managers and leaders, have your pen and paper at the ready, by the time you have finished this book you will have a one-page visual representation and a three-page written summary specifiying your strategy and where you, your team or your company are headed. It also includes an all revealing self-diagnosis exercise which will show you where you should concentrate your energy, time and resources to make your vision happen. Don't just dream about what your business 'could' be like', set a deadline and make it happen.

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From the Back Cover:

Title A Dream with a Deadline

Subtitle How to turn a vision for tomorrow into a plan for today

Authors Jacques Horovitz with Anne-Valérie Ohlsson-Corboz

FTPH

 

 

[ BACK JACKET ]

 

Forget strategic planning. What every organization needs today is an inspirational vision of the future – a dream. But this cannot be an unachievable and open-ended fantasy. It must have a clear focus, and it must have a beginning and an end: in short, what you need is a dream with a deadline.

A vision needs to be collaborative, bringing in inputs from all sides and levels of the organization. It should be flexible and open enough to respond to shifts in our current fast-moving business environment. It must have a timetable, so that progress and success can be measured and rewarded. And it has to be realistic. A Dream with a Deadline tells you how to create such a vision for your company. Follow its guidelines and you will end up with a very specific and clear vision that can be visually expressed on a single page.

 

An invaluable companion for any manager who cares more about making the future happen than watching it happen.

 

 

[ FRONT FLAP ]

 

A book for dreamers – dreamers with the courage and commitment to make their dreams come true.

 

A Dream with a Deadline shows you how to clarify your vision of where you want to go, then it shows you how to get there.

 

It puts forward a practical approach that will help managers and companies to:

 

·         Clarify the company’s direction for the future

 

·         Balance long-term strategy and short-term delivery

 

·         Share the vision by communicating to everyone within the organization, at all levels, to obtain buy-in and ownership of the vision

 

·         Enlist the energy, motivation and enthusiasm of everyone to achieve results

 

·         Track and monitor the progress made and the results achieved

 

·         Be an effective and disciplined leader to make sure your actions and behaviour send out the right message

 

Use the book’s self-diagnostic exercise to reveal where your energy, time and resources should be concentrated to make your vision happen. Then start putting your vision into action, today.

 

 

 [ BACK FLAP ]

 

 

 

About the authors

 

Jacques Horovitz is Professor of Service Strategy, Service Marketing & Service Management at IMD, Lausanne. He has previously served as Executive Vice President of marketing and sales for Club Med North America; as Managing Director (Marketing and International) for the GrandVision group, a listed retail speciality store chain; and as coach to the Executive Committee of Disneyland Paris, as well as head of quality of training. He is currently CEO of a hotel chain he created ten years ago.

Through his own pan-European consulting company, Jacques has advised the CEOs of more than one hundred companies in a wide variety of sectors. He has researched and published widely on service strategies and service quality, relationship marketing and customer bonding. His publications include the international best-sellers Quality of Service; Total Customer Satisfaction; and Service Strategy now in its second edition.

Anne-Valérie Ohlsson-Corboz has been a Research Associate at IMD since 1999, working on business strategy, mergers and acquisitions and the challenges of managing people in a global organization. She also has substantial experience as a practitioner, having worked in marketing roles for Pfizer and the International Olympic Committee.

Anne-Valérie is co-author of the book People Strategies for Global Firms. She has also written for Sloan Management Review and the FT Handbook of Management and has published a substantial number of case studies. Her current research interests include how companies make smart big moves and anti-establishment marketing; and the influence of multi-culture exposure during childhood.

 

About the Author:

Jacques Horovitz is Professor of Professor of Service Strategy, Service Marketing & Service Management at IMD, Lausanne. He has previously served as Executive Vice President marketing and sales for Club Med North America; as Managing Director - Marketing and International - for the GrandVision group, a listed retail speciality store chain with 800 stores in 15 countries in Europe; and as coach to the Executive Committee of Disneyland Paris, during its turnaround, as well as head of quality and training. He is currently CEO of a hotel chain he created nine years ago. Jacques has advised the CEOs of more than 100 companies throughout Europe on service, having founded, developed and managed a pan-European consulting company with offices in seven countries and 50 consultants. His assignments have been in a wide variety of sectors including leisure, tourism, transportation, financial services, industrial equipment, office automation, retailing, pharmaceuticals, automobile, hospitality, telecom. He has researched and published widely on service strategies and service quality, relationship marketing and customer bonding. His publications include the international best-seller Quality of Service (InterEditions, 1987), Total Customer Satisfaction (FT/Pitman, 1992) and Service Strategy (FTPH, 2nd edn 2004).

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