Innovation Management and New Product Development (4th Edition)

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9780273713159: Innovation Management and New Product Development (4th Edition)

Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.

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From the Publisher:

New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapter as well as increased coverage of: *electronic commerce *intellectual property *brand management and market research *the role of operations management and innovation management *entrepreneurship and the rapidly developing economy in Turkey Paul Trott is a Senior Lecturer at the Business School, University of Portsmouth and holds a Ph.D. from Cranfield University. He has written numerous reports and publications in the area of innovation management. Innovation Management and New Product Development is suitable for undergraduates studying Innovation management /New product development. It should also be of interest to undergraduates studying Technology Management as well as master's students studying Marketing or Product! Development.

From the Back Cover:

Innovation Management and New Product Development

Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible.

 

Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student.

 

Now in its fourth edition, the book boasts several new and unique features:

  • Topical articles from the Financial Times illustrate how the subject is being discussed in the context of the wider business world.
  • NEW! A new chapter on service development offers up-to-date coverage of this popular subject.
  • NEW! Pause for thought questions integrated within the text, designed to help you reflect on what you have just read and to check your understanding.
  • NEW! Five major new case studies have been introduced - including eBay, Viagra, Innocent and Apple.
  • NEW! A colourful new design enlivens the text and makes the structure easy to follow.
  • A comprehensive set of web references at the end of each chapter guides the reader to further resources.

 

About the Author

 

Paul Trott is a Reader in Marketing at the Business School, University of Portsmouth. He is the author of many reports and publications in the area of innovation management, and is co-author of the Penguin Business Dictionary.

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