McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.
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'McGivern succeeds in combining high-quality theoretical work with clear explanations and practical pointers. This book is a gem during the research process.' - Wybe T. Popma, Senior Lecturer Marketing, Brighton Business School
The Practise of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.
Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book.
This book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.
'This book gives a good overview of all the important aspects of market and social research. It clarifies the subject in a comprehensible manner from various angles and explains how to create questionnaires and analyse the results exceptionally well.' – Dr Ann Hartl, CEUS School of Business, Denmark
Yvonne McGivern has worked on the agency and client side and currently runs her own research consultancy. She taught research methods for many years at Queen’s University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and Social Research Practice.
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Book Description Old Tappan, New Jersey, U.S.A.: Ft Pr, 2009. Soft cover. Book Condition: New. Ship out 1-2 business day,Brand new,US edition, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia,ht. Bookseller Inventory # ABE-7547003249
Book Description Financal Times Management, 2008. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110273717073
Book Description Pearson Education Canada, 2008. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX0273717073
Book Description Financal Times Management, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # M0273717073
Book Description Financial Times Management, 2009. Paperback. Book Condition: Brand New. 3rd edition. 548 pages. 9.50x7.50x1.25 inches. In Stock. Bookseller Inventory # 0273717073