Essentials of Global Marketing

3.8 avg rating
( 10 ratings by Goodreads )
 
9780273717843: Essentials of Global Marketing

Essentials of Global Marketing¬ has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process:Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book has the following key characteristics: - Excellent supplements (video cases, video clips, PowerPoints etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book

"synopsis" may belong to another edition of this title.

From the Back Cover:

Essentials of Global Marketing offers a concise yet innovative approach to the subject.   The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world.  Hollensen includes brand new case studies on Nintendo Wii, YouTube and the Apple iPhone to provide cutting edge examples of the theory in the real world.

The book breaks new ground with the quality and extensiveness of its supporting interactive features, which include multiple choice quizzes for every chapter that can be downloaded onto your iPod, and video case studies on internationally recognised companies such as Land Rover and Tata.  

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 213.00
US$ 42.26

Convert Currency

Shipping: US$ 1.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Hollensen, Svend
Published by Prentice Hall (2008)
ISBN 10: 0273717847 ISBN 13: 9780273717843
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2008. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110273717847

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.26
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

2.

Svend Hollensen
Published by Prentice Hall (2008)
ISBN 10: 0273717847 ISBN 13: 9780273717843
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # M0273717847

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.59
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Hollensen, Svend
Published by Old Tappan, New Jersey, U.S.A.: Ft Pr (2009)
ISBN 10: 0273717847 ISBN 13: 9780273717843
New Soft cover Quantity Available: 5
Seller:
LINDABOOK
(Taipei, TP, Taiwan)
Rating
[?]

Book Description Old Tappan, New Jersey, U.S.A.: Ft Pr, 2009. Soft cover. Book Condition: New. Ship out 1-2 business day,Brand new,US edition, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia,ht. Bookseller Inventory # ABE-6218585204

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.96
Convert Currency

Add to Basket

Shipping: US$ 9.90
From Taiwan to U.S.A.
Destination, Rates & Speeds