John Beech The Business of Sport Management

ISBN 13: 9780273721338

The Business of Sport Management

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9780273721338: The Business of Sport Management

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

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About the Author:

John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University. Follow the Editors on Twitter: @JohnBeech @Prof_Chadwick

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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. 2nd edition. Language: English . Brand New Book. Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today s sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses. Bookseller Inventory # AAK9780273721338

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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today s sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses. Bookseller Inventory # AAK9780273721338

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Book Description Pearson Education Limited, 2013. Book Condition: New. 2013. 2nd Edition. Paperback. An introduction to key aspects of sport management for both undergraduate and postgraduate students. The book will also serve as a useful resource for staff involved in teaching on sport related modules and programmes, and for practitioners working as managers of sport businesses. Num Pages: 632 pages, Illustrations. BIC Classification: WSBM; WSD. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 23. Weight in Grams: 1052. . . . . . . Bookseller Inventory # V9780273721338

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Book Description Pearson Education Limited. Paperback. Book Condition: new. BRAND NEW, The Business of Sport Management (2nd Revised edition), John Beech, Simon Chadwick, Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses. Bookseller Inventory # B9780273721338

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Book Description Pearson Education Limited. Book Condition: New. 2013. 2nd Edition. Paperback. An introduction to key aspects of sport management for both undergraduate and postgraduate students. The book will also serve as a useful resource for staff involved in teaching on sport related modules and programmes, and for practitioners working as managers of sport businesses. Num Pages: 632 pages, Illustrations. BIC Classification: WSBM; WSD. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 23. Weight in Grams: 1052. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780273721338

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