Economics for Business 5th edition

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9780273722335: Economics for Business 5th edition
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The fifth edition of Economics for Business has been completely overhauled to cover the current issues facing today¬ s business world. Up-to-date case studies covering everything from the credit crunch to the examination of specific businesses, such as Hotel Chocolat and the production of iPods, illustrate how economic theory relates to real business issues and practices. This classic and successful text combines Microeconomics, Macroeconomics, International Economics and Business Economics and Strategy in one user-friendly book and is ideal for anyone studying economics with a business perspective.

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From the Publisher:

Features

Extensive supplementary support. The text is equipped with a Companion website and an Instructors Resource CD-ROM

A Comprehensive index, including reference to all defined terms

A wealth of interesting material and case studies, which show how economics can be used to understand real business situations

Coverage of all major topics of economics, but also includes several specialist business chapters and sections (e.g. the business environment, marketing the product, growth strategies, the small-firm sector, multinational corporations, etc.)

Provides a balanced coverage of microeconomic, macroeconomic and international economic issues, with the emphasis on the economics and environment of business

Web references at the end of each chapter

FT Reports at the beginning of each section, which examine topical news stories

A range of features to aid learning, including: Definitions in the margin of all key terms; Review questions; A comprehensive Web appendix; Chapter summaries; Technical terms highlighted clearly in the margin

From the Back Cover:

The third edition of this highly successful textbook is direct and readable, with a firm focus on applying economic principles to the real world of business. It has been thoroughly revised and updated to reflect current issues and is therefore ideal for a first course in economics taking a business perspective.

Features

  • Contains a wealth of applied material and case studies which demonstrate how economics can be used to understand real business situations.
  • Covers all the major topics of economics, as well as several specialist business chapters and sections.
  • Provides a balanced coverage of microeconomic, macroeconomic and international economic issues.
  • 'FT Reports' throughout which include articles from the Financial Times examining topical news stories.
  • A range of pedagogical features to aid learning, including review questions and a web appendix.

New to this edition

  • Use of icons throughout to highlight and explain key ideas.
  • 'Pause for thought' questions integrated throughout encourage reflective learning. Answers are on the Companion Website.
  • New chapter on strategic management and a new section on globalisation.
  • Extensive web references which can be hotlinked from the book¿s excellent Companion Website.

Student supplements

This textbook is accompanied by an outstanding Companion Website, full of resources for students. These include: multiple-choice questions for each chapter; monthly updated links to news articles, with questions and commentary; hotlinks to related websites; case studies referenced in the main text; and answers to questions in the text.

Visit www.booksites.net/sloman

About the authors

John Sloman lectures in the School of Economics at the University of the West of England. He is also Director of the Economics Subject Centre of the UK government-funded Learning and Teaching Support Network (LTSN) for higher education. Economics LTSN is based at the University of Bristol.

Mark Sutcliffe is based at Bristol Business School at the University of the West of England and has many years of experience teaching economics to business studies students.

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Published by Financial Times Prentice Hall (2010)
ISBN 10: 0273722336 ISBN 13: 9780273722335
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