How to start your own business for entrepreneurs

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9780273723585: How to start your own business for entrepreneurs

More than 300,000 people start a business every year. That number will rise over the next year or two if the current economic downturn leads to widespread job losses.  It is a fact that many people choose to turn the threat of redundancy into the opportunity of self employment.

It is also a fact that when economic growth is low, business failure rates are higher. There has never been a greater need for a simple, explicit, practical business start-up guide that can increase new business survival rates in tough, as well as good times. People today need a start up guide that holds nothing back and tells them all they need to know. How to Start Your Own Business for Entrepreneurs does exactly this.

Of course for many, starting their own business is a lifestyle decision.  It is an aspect of the growing trend away from full time employment to freelance or portfolio working.  The boundaries between traditional employment and free enterprise are becoming increasingly blurred. How to Start Your Own Business for Entrepreneurs guides you as you pick your way through the no man's land that separates these two worlds.

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From the Back Cover:

When you’re starting up, practical advice from an expert is like gold dust.

Having a great idea is not enough, you need someone who’s been there to tell you what it takes to really get your business off the ground.

How to Start Your Own Business for Entrepreneurs

shows you how to:

  • Get the basics right to make your business fly
  • Create a bullet-proof business plan to get the backing you need to succeed
  • Build a powerful brand, perfect for your business
  • Master the day-to-day tasks, including the not-so scary financials

For Entrepreneurs

Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.

·         No jargon, no theory – just practical advice you can implement today

·         Written by expert entrepreneurs for entrepreneurs

·         Full online support – templates, blogs, videos and much more

·         Tips, tricks and examples to keep you way ahead of the competition

 

About the Author:

Robert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. He has experienced the highs and lows of running his own company and knows how lonely life can be when you’re your own boss. He believes that entrepreneurship is an attitude as well as a skill. He says that all successful entrepreneurs take control of their own lives. The best entrepreneurs however, also improve the lives of those around them. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker with a reputation for plain speaking and practical tips. A prolific author, Robert also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation.

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Ashton, Robert
Published by Pearson Education Limited (2009)
ISBN 10: 0273723588 ISBN 13: 9780273723585
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Ashton, Robert
Published by FT Press (2009)
ISBN 10: 0273723588 ISBN 13: 9780273723585
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