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This new book offers all the authority of Naresh Malhotra's best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.
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Book Description Softcover. Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDUS1553322
Book Description Pearson Education. PAPERBACK. Condition: New. 0273724339 Shrink-wrapped & shipped by courier. Need a code or CD? Please email me ISBN before ordering. Questions? Contact Rod. Seller Inventory # 180201_XZCRU_63
Book Description U.S.A.: Pearson Education Limited, 2013. Soft cover. Condition: New. Dust Jacket Condition: New. New, International Edition, Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 0273724339
Book Description Pearson, 2013. Paperback. Condition: Brand New. 479 pages. 10.25x7.50x0.75 inches. In Stock. Seller Inventory # zk0273724339