Kathryn Lennon Selling For Entrepreneurs

ISBN 13: 9780273724926

Selling For Entrepreneurs

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9780273724926: Selling For Entrepreneurs

Ditch outdated sales thinking and get 21st century selling techniques for 21st century sales volume:

  • Think and act like your customer and get more sales

  • Get fabulous sales and still be a nice person

Selling For Entrepreneurs helps the reader learn from people just like them -entrepreneurs - with passion and enthusiasm for the subject, but without the training or patience for “traditional” selling, who have lived through the rejections and knock-backs to tell the tale!

It details every aspect of the sales process, from planning to presentation to closing. As well as learning nuts and bolts of selling, you’ll find out how to:

  • Develop the self-image to give you the edge in every sales situation
  • Concentrate on the customer's emotional factors to ensure better sales results
  • Identify your customer's most pressing concerns
  • Position your product or service to fill those needs.

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From the Back Cover:

However great your business or service is, it will live or die by the sales you generate.

From planning and presenting, right through to negotiating, closing the deal and fostering the relationship, selling is a challenging process.

To meet this challenge, Selling for Entrepreneurs shows you how to:

  • Get inside the mind of your customer
  • Master the entire sales process
  • Build confidence and focus to boost and win sales
  • Meet your customers' most pressing needs
  • Influence with secret sales techniques

For Entrepreneurs

Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a for Entrepreneurs book just for you.

·         No jargon, no theory – just practical advice you can implement  today

·         Written by expert entrepreneurs  for entrepreneurs

·         Full online support – templates, blogs, videos and much more

·         Tips, tricks and examples to keep you way ahead of the competition

About the Author:

 

Following a successful career as a marketing and organisation psychology specialist and consultant working around the world with Blue Chip companies and household names, Kathryn Lennon founded Tangerine Trees Business Consultancy, specialising in innovative no-nonsense advice utilising the latest technologies, and shattering the myths that consultancy must be expensive or shrouded in mystery.

Kathryn is a radio broadcaster, speaker, consultant, trainer and writer, getting information to business owners in the way they want it, as well as running her own successful small business.

Kathryn is a Prince's Trust mentor and a patron of the Big Issue Foundation, as well as a Guinness Book of World Records [contender] for the World's Largest Business Consultancy.

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Lennon, Kathryn
Published by FT Press (2009)
ISBN 10: 0273724924 ISBN 13: 9780273724926
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