Items related to Relationship Marketing: Exploring Relational Strategies...

Relationship Marketing: Exploring Relational Strategies in Marketing - Softcover

 
9780273737780: Relationship Marketing: Exploring Relational Strategies in Marketing
View all copies of this ISBN edition:
 
 
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as `marketing's new paradigm'.

Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding.

This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on `Stakeholder Marketing'.

"synopsis" may belong to another edition of this title.

About the Author:
John Egan is Director of Marketing & Communications and Marketing Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce, a member of the Chartered Institute of Marketing (CIM), on the Educator's Council of the Institute of Direct Marketing and Executive member of the Academy of Marketing.

"About this title" may belong to another edition of this title.

  • PublisherPearson Education
  • Publication date2011
  • ISBN 10 0273737783
  • ISBN 13 9780273737780
  • BindingPaperback
  • Edition number4
  • Number of pages328
  • Rating

Shipping: US$ 12.73
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

Stock Image

John Egan
Published by Ft Prenticehall (2011)
ISBN 10: 0273737783 ISBN 13: 9780273737780
New Paperback Quantity: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Paperback. Condition: Brand New. 4th edition. 328 pages. 9.61x7.40x0.79 inches. In Stock. Seller Inventory # zk0273737783

More information about this seller | Contact seller

Buy New
US$ 126.22
Convert currency

Add to Basket

Shipping: US$ 12.73
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Egan, Jogn
Published by Pearson Education (2011)
ISBN 10: 0273737783 ISBN 13: 9780273737780
New Paperback Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0273737783

More information about this seller | Contact seller

Buy New
US$ 135.31
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds